Firstpoint Group
One client journey across two brands, from advisory positioning to renovation delivery.
Sector: Real Estate & Renovation, Dubai
Services chips: Brand Architecture & Strategy | Website Design & Development | Social Media & Content | Paid Media & Performance Advertising | CRM & Lead Analysis
Overview
Firstpoint Group is a Dubai property business spanning two brands: a private client advisory & investment platform, and an execution platform covering interiors, renovation, fit-out & maintenance. Two websites, two Instagram channels and mixed creative direction were pulling one client journey in two directions.
Challenge
Investors entering through advisory messaging were landing on execution services too early, weakening the positioning of both brands. Lead flow existed but sat untracked in the CRM, with paid campaign performance invisible to the sales team.
What we delivered
Brand Architecture & Digital Structure
A practical rule set separating the two brands by audience, message and CTA, with a unified website structure and redirect plan to consolidate SEO authority.
Content Strategy & Social Management
Content pillars, monthly calendars and channel management across both brands.
Paid Media & Performance Advertising
Meta & Google campaigns for renovation and advisory audiences, restructured into a two-campaign framework.
CRM & Lead Analysis
A lead-by-lead review of the renovation pipeline, surfacing untracked ad-sourced leads, response-time patterns and follow-up gaps, delivered with an agreed action plan across marketing, sales & operations.
Results
7,300+
site sessions a month, up 18% month on month
+87%
clicks to contact month on month
18%
click-through on top branded searches