Bright Facilities
A full brand & digital rebuild for London's planet-friendly commercial cleaning specialists.
Sector: Facilities Management, London
Services chips: Brand Identity & Strategy | Website Design & Development | Performance Marketing & SEO | Social Media & Content | Print & Collateral
Overview
Bright Facilities are a London based office & commercial cleaning company on a mission to deliver the highest standard of planet-friendly cleaning. From office workspaces to commercial gyms, their team provides reliable, eco-conscious cleaning across London.
Challenge
Their brand did not communicate their technical expertise or reliability, and low search visibility was limiting lead generation.
What we delivered
Brand Identity & Styleguide
A refreshed visual identity with an updated logo, contemporary colour palette and a one-page brand styleguide covering logo usage, colour, typography, tone of voice and visual direction.
Website Design & SEO
A modern, conversion-driven website with refined structure, improved UX and targeted on-page SEO: keyword optimisation, service-led landing pages and location-based content for London search results.
Social Media & Content
On-site content production, short-form video, branded graphics and structured messaging aimed at facilities managers and local businesses.
Business Cards & Print
Professional business cards aligned to the refreshed identity, built for meetings, site visits and networking.
Uniforms & Workwear
A uniform range translating the brand into workwear, from colour and logo placement to fabric finish and fit.
Results
Page 1
of Google for “Commercial Cleaning London”
+125%
Clicks to contacts, month on month
+147%
Contacts page traffic month on month