Brand Identity & Strategy
Brand identity and strategy shape how your business is perceived, understood, and trusted across every touchpoint.
This service is designed for businesses that need clarity, consistency, and a brand foundation that reflects where they are now and where they are heading next. Whether that means a full rebrand or a considered evolution, we focus on alignment rather than reinvention for its own sake.
Our approach combines strategic insight, practical audits, and clear deliverables that teams can actually use.
What this covers:
We work with you to establish a clear and credible position in your market.
This includes defining who your brand is for, what problem it solves, and how it should be perceived relative to competitors. The outcome is a strategic framework that guides communication, decision-making, and future growth with consistency.
Typical focus areas include positioning, core messaging, audience definition, brand narrative, and tone of voice.
Brand Strategy
Using the audit insights, we define a clear strategic direction for the brand.
This covers positioning, audience focus, core messaging, and tone of voice, ensuring your brand communicates with intent and consistency. The strategy provides a framework that guides future marketing, content, and design decisions without constant re-evaluation.
Brand Identity: Rebrand or Brand Evolution
Depending on your needs, we either redesign the brand from the ground up or evolve the existing identity to better reflect your current positioning.
This ensures continuity where it matters and change where it is needed. The outcome is a visual identity that feels considered, credible, and aligned with the strategy rather than purely aesthetic.
This typically includes logo work, typography, colour systems, and supporting visual assets.
Brand Guidelines
We deliver a clear, concise A4 brand guidelines document.
This is designed for real-world use, giving your team straightforward direction on how to apply the brand consistently across digital and print channels. It acts as a reference point for internal teams, partners, and suppliers, reducing inconsistency and protecting brand integrity over time.
Brand Audit & Discovery
We begin with a deep dive into your existing brand presence.
This includes a strategic audit of your website, social channels, messaging, and visual consistency, alongside a review of how the brand is currently being positioned and experienced. The goal is to identify gaps, misalignment, and opportunities for improvement before any decisions are made.
This stage creates a clear picture of what is working, what is holding the brand back, and what needs to change.
Who This Is For?
This service is best suited to businesses that have outgrown their current brand, are preparing for growth or repositioning, or feel a disconnect between how they present themselves and the value they deliver.
If your brand feels fragmented, outdated, or difficult to apply consistently, this work provides a structured reset.