Google Ads or Meta Ads: Choosing by Job, Not by Preference
Paid search and paid social are not competing versions of the same thing. One captures demand that already exists, the other creates it. Here is how the targeting, creative and measurement differ, and when running both is the only sensible answer.
What Google Ads Really Costs a UK Business
Nobody can quote you a Google Ads price, because the auction sets it every time someone searches. Here is what actually drives cost per click in the UK, what sits on top of media spend, and how to size a budget that works.