Techpoint
Distribution.

The Project.

Client Overview
Techpoint is a B2B supplier of high-quality cables and technical accessories for industrial and commercial clients. They needed to strengthen their market position and generate more qualified leads.

Challenge
Techpoint faced several obstacles: their brand needed a refreshed approach to better communicate technical expertise and reliability, low online visibility was limiting lead generation, and their exhibition materials weren't effectively capturing attention at trade shows.

Results
The integrated campaign delivered measurable impact: qualified leads increased through improved search visibility, website traffic and engagement improved substantially, and exhibition ROI increased through higher booth engagement.

We delivered a comprehensive marketing transformation across three areas:

Brand Design Refresh
We created a refreshed brand approach with a modernised visual identity including an updated logo, contemporary colour palette, and cohesive design language that resonated with B2B decision-makers.

SEO Strategy
We optimised Techpoint's website with targeted keyword research, improved site architecture, and developed content that positioned them as a trusted industry resource.

Exhibition Graphics
We designed eye-catching trade show materials including large-format graphics and product displays that drove booth traffic and facilitated sales conversations.

MyDeviaUK

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