Gloves Up
Knives Down.
The Challenge.
Gloves Up Knives Down operates in a space where trust, authenticity, and lived experience matter more than polished marketing.
The challenge was to tell a powerful story without sensationalising it. The content needed to reflect the reality of knife crime while focusing on positive intervention, impact, and hope, while still being strong enough to attract wider attention from media, supporters, and stakeholders.
Working on-site, we captured the opening of the Gloves Up Knives Down Hub, filming the atmosphere, training sessions, and the people behind the initiative. Alongside the main film, we also gathered additional footage for press and broadcast to help the story reach a wider audience.
Our Delivery.
Short documentary-style film
On-site filming at the community hub launch
Interview-led storytelling focused on impact
Broadcast-ready footage for press & media
Supporting clips for digital and socials
All content was produced with clarity, sensitivity and purpose at the forefront.
The short film helped elevate the visibility of Gloves Up Knives Down beyond its immediate community.
Footage captured during the launch, including a clip featuring Shaun Bailey, was broadcast on GB News, bringing national exposure to the charity’s work and mission.
This coverage significantly amplified awareness of the initiative, reinforcing the charity’s credibility and highlighting the importance of community-led solutions to knife crime. The content gave the organisation assets they could continue to use across fundraising, awareness campaigns, and stakeholder engagement.
Most importantly, it helped ensure the focus remained where it belongs, on prevention, opportunity, and long-term impact.
