Gloves Up
Knives Down.
We partnered with Gloves Up Knives Down to support the launch of their community boxing hub, a space created to divert young people away from knife crime through discipline, mentorship, and structure.
Our role extended beyond producing a short film. We were brought in to capture the story, the mission, and the people behind the charity in a way that could resonate beyond the local community and reach a national audience.
The Challenge.
Gloves Up Knives Down operates in a space where trust, authenticity, and lived experience matter more than polished marketing.
The challenge was to tell a powerful story without sensationalising it. The content needed to reflect the reality of knife crime while focusing on positive intervention, impact, and hope. At the same time, it had to be strong enough to cut through media noise and attract wider attention from press, supporters, and stakeholders.
Our Approach.
We took a documentary-led approach, focusing on real voices, real moments, and the environment the charity has built around its boxing programme.
We worked on-site to capture the opening of the Gloves Up Knives Down Hub, filming the atmosphere, the training sessions, and the people driving the initiative forward. The aim was to create a short film that felt grounded, human, and honest, while still being structured for wider media use.
Alongside the main film, we captured additional footage designed for press and broadcast, ensuring the story could travel further than a single platform.
Our Delivery.
Short documentary-style film for Gloves Up Knives Down
On-site filming at the community hub launch
Interview-led storytelling focused on mission and impact
Broadcast-ready footage for press and media use
Supporting clips for digital and social channels
All content was produced with clarity, sensitivity, and purpose at the forefront.
The Outcome.
The short film helped elevate the visibility of Gloves Up Knives Down beyond its immediate community.
Footage captured during the launch, including a clip featuring Shaun Bailey, was broadcast on GB News, bringing national exposure to the charity’s work and mission.
This coverage significantly amplified awareness of the initiative, reinforcing the charity’s credibility and highlighting the importance of community-led solutions to knife crime. The content gave the organisation assets they could continue to use across fundraising, awareness campaigns, and stakeholder engagement.
Most importantly, it helped ensure the focus remained where it belongs, on prevention, opportunity, and long-term impact.
