GarageGirlsUK
The Sisterhood Project.
We partnered with Garage Girls UK to support the launch of The Sisterhood Project, a brand-led event created to celebrate, connect, and elevate women within the motorsport community.
Led by founder Charlotte York, The Sisterhood Project marked a shift from digital-first community building to a physical experience with long-term ambition. Our role was to translate that vision into a clear, confident visual identity that could anchor the launch and scale beyond it.
This was not about designing for a single moment. It was about creating a platform the community could grow into.
The Challenge.
The Sisterhood Project represented a new chapter for Garage Girls UK.
The challenge was to launch an event that felt purposeful and considered, without losing the authenticity that made the community resonate in the first place. It needed to attract new audiences while still feeling rooted in the values of inclusion, confidence, and belonging.
Visually, the brand had to strike a careful balance. Strong and recognisable, but not exclusive. Bold, without feeling performative. Every element needed to feel intentional, cohesive, and aligned with the wider Garage Girls UK ethos.
Our Approach.
wevisualise led the creative direction and visual design for the launch, working closely with Charlotte to ensure the identity reflected the spirit of The Sisterhood Project.
Our approach focused on clarity and longevity. Rather than designing event-specific assets in isolation, we developed a visual system that could live across physical and digital touchpoints and evolve with future activations.
Every design decision was made to support recognition, consistency, and community connection, ensuring the branding enhanced the experience rather than distracting from it.
The Outcome.
Event branding and visual identity for The Sisterhood Project:
Logo and mark refinement
On-site visuals and branded assets
Social-first creative to support the launch
A cohesive design system aligned with Garage Girls UK
All assets were designed to work together as part of a wider brand ecosystem, not as one-off pieces.
The Sisterhood Project launched as more than a one-off event, marking a clear evolution in how Garage Girls UK activates and presents its community.
Compared to previous activations, the launch saw increased attendance, supported by stronger visual cohesion, clearer positioning, and a more considered pre-event presence. The branding helped build anticipation ahead of the event and ensured the on-site experience felt intentional, unified, and distinctly aligned with the values of The Sisterhood Project.
Branded items sold through earlier than anticipated, reflecting strong demand for a clear, recognisable identity that attendees could engage with beyond the event itself. Rather than sitting in the background, the visual identity became an active part of the experience, reinforcing connection and participation throughout the launch.
Beyond immediate performance, the project strengthened Garage Girls UK’s positioning as a brand-led community rather than a purely social platform. The visual system was designed with longevity in mind, providing a scalable foundation for future Sisterhood activations, campaigns, and merchandise without compromising authenticity.
