CareWA.
The Project.
We produced a new, brand identity and updated marketing material. As well as, a website refresh to update imagery, copy and incorporate the new brand identity.
Client Overview
CareWA specialise in caring for Western Australia, providing a variety of health support services to people living with disabilities.
Outcome
We designed a series of marketing material for digital and in person use, in order to communicate with potential customers and generate interest for healthcare services.
Branding Refresh
We worked with CareWA to refresh their existing brand and evolve their logo for a more modern, professional presence. The aim was to retain the recognisable elements of the original identity while refining the design to better reflect the organisation’s growth and quality of care they provide
The refreshed branding now provides a clearer, more confident visual foundation for CareWA’s website, communications, and future marketing as the organisation continues to expand its services..
New Visual Approach
Our approach focused on simplifying the logo structure, improving typography, and creating a cleaner visual balance that works consistently across digital platforms, printed materials, and marketing assets.
We also refined the colour scheme to create a more cohesive and modern palette, ensuring the brand feels both professional and approachable. The updated colours help strengthen visual recognition and provide greater flexibility when applied across CareWA’s website, marketing materials, and wider brand communications.
We also designed a brochure for CareWA to support their outreach and marketing as a Registered NDIS Service Provider. The brochure clearly communicates their services, values, and support offerings in an easy-to-understand format for potential clients and families. Using the refreshed branding, colour palette, and typography, we created a professional, accessible design that reinforces trust while helping CareWA effectively present their services in both digital and printed formats.
Business Cards
CareWA’s business cards reflect their refreshed branding and professional identity. Featuring the updated logo, refined typography, and cohesive colour palette, they ensure a consistent and approachable look.
Thoughtfully laid out, the cards communicate essential contact information clearly while reinforcing the brand’s values of trust, care, and professionalism—making a strong impression in every interaction.
A4/A5 SIL Vacancy Leaflets
The leaflets for CareWA’s vacant SIL buildings showcase their refreshed branding while clearly communicating key information about available properties.
Using the updated logo, cohesive colour palette, and refined typography, the leaflets present details in a clean, accessible layout. Designed to engage potential clients and families, they reinforce CareWA’s professional and approachable identity while promoting the services and support offered at each location.
