AEO, GEO & LLM SEO: How AI Search Changes the Work
Three acronyms arrived inside two years, each sold as a new discipline. Using Google's published guidance and named research, this separates what genuinely changed in AI search from what is ordinary SEO with a new label.
SEO for Small Businesses: What to Do First
Most small business SEO advice is an unordered list, so nothing gets done. This is a prioritised sequence with reasoning, honest timescales, and a clear line between the work you can keep in-house and the work you cannot.
Content Pillars & Topic Clusters: The Structure Behind Consistent Output
Content pillars are usually treated as a social media idea and site structure as an SEO one. They are the same structure. Here is how to choose pillars from what you sell, build clusters and link them.